Three things that I really love are: 1) art, 2) new opinions, and 3) burritos.
Chipotle gives me all of these things at the same time.
Definitely a win win win situation.
If you’re confused, here’s a bit of an overview: Chipotle is this great Mexican-food-inspired place where you can get burritos, bowls, tacos, the works. On their paper bags and fountain drink cups, there are these little pieces of writing- previously, it would be really cool typography used to convey humor or thoughts, and now they’ve also expanded to have a bunch of authors write little blurbs. (This list of authors includes Neil Gaiman, the guy who wrote Coraline. How cool is that?!)
I’ve always been the kind of person that prefers to read while eating. I like to be constantly doing something, and sitting and eating alone is often times just too boring. Sometimes, if I don’t have a book on hand (or if my mom doesn’t let me bring a book to the table at all), I’ll end up reading whatever is already sitting there. Mornings often consist of me sitting with my cereal bowl in one hand and cereal box in the other; even reading nutrition facts is more interesting for me than just sitting there and staring at my food. (The best is when cereal boxes have little games or puzzles on the back. Yes, I do still enjoy those.)
The Cultivating Thought author series not only gives me something to read while eating, it gives me something… well, thought cultivating. They’re all named as “two-minute (insert topic here),” and appropriately so; it takes a short period of time to read each piece of writing, but they’re all unique and I often find myself smiling or rethinking an idea after reading.
And don’t even get me started on how much I love the layout of the writing on each cup and bag. The artwork that goes along with each mini-article is awesome. Super graphic, sometimes cartoony, all done in the same color scheme. So much love. Honestly, sometimes I wish I kept a collection of every Chipotle bag and cup I’ve had.
What I’m trying to say here is this: Chipotle is great. I love Chipotle. I think their graphic design strategy is really cool, I really enjoy their Cultivating Thought series… and even if I didn’t love that stuff, I think their burritos are pretty dang delicious.